Compete against major OTAs for direct bookings with Google Hotel Ads​​

Struggling to capture visibility online? Google Hotel Ads can display your hotel alongside other local hotels on a search results page. This lets travelers compare rates and availability and book directly on your website.

Get more exposure and reach new guests online

Did you know that 57% of travelers start the process of booking on Google? The only way to nab a top spot on Google Search is to run your own Google Ads campaign and be front and center for search queries like “hotels in Toronto” or “eco-friendly hotels in Vancouver.”

Grow your direct bookings and Pay-Per-Stay (PPS) ​

Google Hotel Ads can effectively increase visibility and drive traffic to your hotel booking engine, where prospective guests can view your availability, preview your hotel rooms and book direct with an incentive such as a discount code if included. 

With Google Hotel Ads, you benefit from a pay-per-stay model and only pay when guests complete a stay they booked through your hotel ad.

Hassle-free setup, bidding, and billing

You don’t need a dedicated ads manager to use RoomRaccoon’s Google Hotel Ads integration. We take care of the setup, and you will only be billed at the end of each month.

Build brand loyalty and boost revenue through upsells

More direct bookings mean more opportunities for upselling your ancillary services such as massages, tours, late arrival and dinners. When compared to OTA bookings, by being the initial contact point with your guests, you can go above and beyond in delivering a tailored service from reservation to check-out.

FAQs: Google Hotel Ads

Google Hotel Ads is the largest metasearch channel. It is operated by Google and integrated with the company’s other services, including its main search engine, the Google Maps service, and the AI-powered Google Assistant. The platform works by presenting information about hotels and their room availability to potential customers who enter relevant search queries.

When customers search for a hotel on Google Search or Maps, they’ll see a hotel search module with photos, names, prices, and a map. This provides the opportunity to perform quick room rate comparisons and offers links to different booking engines, allowing customers to find the best possible price.

When they select a hotel, they’ll see up-to-date prices and links to book directly with that hotel for the dates and number of guests they select.

The cost per booking with Google Hotel Ads is less than the average cost per booking for OTAs. Compared to the industry average cost per booking of 18% for OTAs, Google Hotel Ads allows you to gain direct bookings for less than an OTA reservation.

Integration is easy! Simply request the connectivity for Google Hotel Ads, and one of our friendly customer success managers will take care of the details on your behalf. 

Google Ads offers a comprehensive advertising platform that allows businesses to reach their target audience through various channels, including search engine ads, display ads, video ads, and more.  Whereas, Google Hotel Ads specifically caters to the needs of hoteliers, ensuring a focused and tailored approach to drive hotel bookings and maximize revenue.


Google Hotel Ads Vs Google Ads infographic